Posted: February 19, 2011 in PR Connections, Public Relations

As I browsed the PR Daily News site, I came across an article that immediately struck me as very interesting, because we had just discussed it in class on Thursday. It stated that the website LinkedIn isn’t used by most of it’s subscribers. There are roughly 100 million users on LinkedIn, and the majority of them said they don’t use it often. Steve Edwards uncovered a ‘rather provocative statement’ in the site’s initial public offering site: “… a substantial majority of our members do not visit our website on a monthly basis, and a substantial majority of our page views are generating by a minority of our members.” He also stated that the company cannot tell the difference between an inactive, deceased, or active member.

I thought this was very interesting as Professor Nixon had just discussed how beneficial the site can be, and I was going to join it and start an account on it this weekend. Not to say that I am not going to do that anymore, but I did find this very interesting as it seems like it is a very important part of career searches, and can be very helpful to one’s own resume.



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