Guest blog!

Posted: March 24, 2011 in Public Relations, Topics of the Week

Thanks to this class I got the pleasure of meeting Cody Marlow and get to know him. I was scrolling through his blog and came upon this entry which I found very interesting, and I agreed with a lot of it, so I thought it would be a good one to use as my guest blog entry as we share similar thoughts on the matter.

Check it out,

The iPad 2 is Here!… sort of…

Apple released the  new 2nd generation iPad 2 today in a long awaited press conference this morning.  Surprisingly, Steve Jobs, who has been on sick leave for the past two months, still made the announcement and introduced the new gadget.  The new iPad is thinner, lighter, faster, and more capable than the previous one, but some people, myself included think it was too fast.

The first iPad was announced just over a year ago, which sounds like a long time, right?  In this case, it isn’t that long.  When they announced the first iPad, they were introducing a new area of personal devices, touchscreen tablets.  Although there had been devices like the iPad before it, they never caught on and were discontinued.

In my observations, the device took a while to catch on, finally beginning to get widespread adoption and usage a few months ago.  A lot of the people who bought the first generation now own an out of date device that they just got and some are probably still paying off!

I don’t think this was a wise choice on Apple’s part.  I think they could have extended the life of the first generation until this summer and released it with the rest of the devices instead of cutting its life short.  And, on top of that, it isn’t available for another week and a half!

see Cody’s article on his blog here.

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