Interview with Martin Waxman

Posted: April 2, 2011 in Public Relations, Topics of the Week

Barbara Nixon, professor of my PR class at Southeastern University, interviewed Martin Waxman via video conference for her previous classes, and I got to take the chance to watch and listen in on it as well. It was very educational for me as Waxman’s company deals a lot with social media, something I am very in to.

Waxman runs and cofounded Palette Public Relations Inc. Palette runs a lot of social media aspects for their clients, and mentioned how interesting and fun it can be. It was really great hearing from a professional in the field on how social media and all the awesome technological advances nowadays help PR professionals and their jobs. It really helped bring to fruition what the job of a PR professional looks like and how they use everyday things to help in their line of work.

I really enjoyed when he said “The first step is to listen, and see what is being said.” This is so true because without listening and knowing what is out there, you won’t know what to do to keep up. You really need to keep up with the times and everything that is going on, not just in the world but also with technology and what the new generations are using. If you are to run a company and have no idea the benefits of Twitter, Facebook, and other social media networking sites, you could be in a lot of trouble and not do your job as well.

I really enjoyed listening in on this conversation between these two professionals. It definitely gave me a new perspective on the PR world and how technology and social media has an effect on it. I’d really like to look more into this and hear more interviews and podcasts from other professionals in the PR world as it can be very educational and helpful when it comes to determining what it is indeed I want to do in the future.

You can view the interview here.


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