The leading word is just that. Leading.

Posted: April 15, 2011 in PR Connections, Public Relations

One word. Just one simple word appeared in press releases the most, that number being 776 different times, in just a 24-hour period. That word, the word that topped the list, was “leading”. It doesn’t surprise me that “leading” was the word that beat all others, as many press releases are about leading organizations, leading products, and other leaders in the industry. “Solution” falls behind at second place, with 622 times in the same 24-hour period.

Adam Sherk took 25 of the most used “Buzzwords” in marketing and PR and ran them through PRFilter, a website that aggregated press releases.

To see the full list, check this out.


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