Archive for the ‘PR Connections’ Category

PR Daily gave the advice that to improve your writing, you should annihilate the phrase “the fact that” from your writing immediately. Everyone uses it and knows they use it. It’s overused and usually doesn’t look good in a sentence. “The phrase generally signals a sentence that could profitably be recast”, says Bill Bryson. If you catch yourself writing this phrase, it would mean that you can rephrase the sentence and take that phrase out completely.

If it improves your writing, then by all means please do remove it. I know myself that I never thought of it that way and I use it all of the time. If removing the phrase from a sentence doesn’t stray from the meaning at all, then omit it. Usually removing it will have no effect on the sentence, it just adds wordiness to the sentence. Dr. Cotton, professor of my Creative Writing and Advanced Expository Writing courses, has taught so much to eliminate wordiness and make the sentences more concise. It is so vital in writing, and if omitting just a tiny phrase like this helps, then I know what I will be doing from now on. How about you?

One word. Just one simple word appeared in press releases the most, that number being 776 different times, in just a 24-hour period. That word, the word that topped the list, was “leading”. It doesn’t surprise me that “leading” was the word that beat all others, as many press releases are about leading organizations, leading products, and other leaders in the industry. “Solution” falls behind at second place, with 622 times in the same 24-hour period.

Adam Sherk took 25 of the most used “Buzzwords” in marketing and PR and ran them through PRFilter, a website that aggregated press releases.

To see the full list, check this out.

Five year old Savannah saved her father’s life after he had a heart-attack and was unable to speak. She remained very calm throughout the entire phone call with the police and was very cooperative and reassuring to her father. The phone call is below to listen to.

I found this story amazing. The fact that this young child was so patient and calm during the whole process with the dispatcher on the line is amazing. I loved listening to the phone call and hearing how nice and cooperative not only Savannah was, but also the police officer. One of her biggest worries was picking what to wear for when the ambulance got there as she had to change out of her pajamas. She was very reassuring to her father through the whole process and made sure her father stayed awake and okay until the ambulance got there.

This is a great story to hear and I still am fascinated by it.

As I searched PR Daily, I came across this post and was immediately interested. It’s always fascinating to me to see what products we know by their brand names, and I thought this article was awesome at bringing them forward.

From garbage dumpsters, to frisbees, we all know certain products and items by their brand names. Often times we don’t realize that Kleenexes are actually called “facial tissue”, and that Kleenex is the most known brand name that produces the product. When someone is about to sneeze, they often ask for a Kleenex, instead of a tissue. Bandaids are another prime example.

The “adhesive bandage” was invented by Johnson and Johnson, and now the “Band-Aid” brand name is seen all over the household, so why not just use the shorter, more convenient name when one is needed?

When ones lips are really dry, we often ask for chapstick. Lip balm just sounds weird to me, and chapstick is an easier way of saying you need it. Even when we are using Burt’s Bees brand, we still refer to it as chapstick, even though that is technically not what it is.

Other examples given were the hula hoop, styrofoam, and post-its. I think it was very interesting to see the origin of some of these items as well as what their true name is that we don’t establish them with.

See the list of 32 that BuzzFeed gave here.

The family restaurant Applebee’s is facing one of their biggest PR disasters in the companies history after it’s Madison Heights, Michigan, store served alcohol to a minor. The biggest catch however, is that the minor is only 15 months old.

Many restaurants have been caught doing this, and Applebee’s is the newest one to fall victim. Server’s at this Applebees gave the 15-month-old boy a tequila-induced sippy cup that was meant to be filled with Apple Juice. The child took a few sips of the drink, put his head on the table, and fell asleep for a short period of time. Upon awakening, he was very happy, saying hello and goodbye to everyone, and when his food came, he didn’t touch it. Parents took him to see the doctors and they found his blood-alcohol level to be .10, which is .02 above the legal level of a legal adult. Doctors said that if he drank the whole cup, he would have died.

Also, on March 31st, an Olive Garden in our own college town of Lakeland, Florida, was found guilty of serving an alcoholic sangria to a two year old, who was supposed to receive orange juice.

The media jumped on both cases, because as Public Relations consultant Katherine Paine told USA Today, “It’s too good a story. It’s got babies, alcohol and food.”

“In an industry that serves more than 150 million meals every day, these are two extremely rare occurrences,” the National Restaurant Association statement read. “However, we believe that even one incident like this is too many.” Both restaurants declined interviews and left it to their PR professionals to handle.

Restaurant and PR consultants say that both restaurants must retrain staff, rethink policies, limit bar use, be forthcoming, and involve folks. Personally, I think this is ridiculous. Yes this may be a very rare occurrence, but once is too many times to let this happen. These children could have died because of the mistakes that servers and bartenders made in both instances, and they would have been not only on the restaurant’s hands, but those servers as well. It would have been a PR nightmare even bigger than what it is now.

I can only hope and pray that this never happens again.

Watch the news video for Applebee’s here

Baby Emerson going from incredibly happy and smiles all around to complete terror instantaneously thanks to his mother blowing her nose is one of the newest viral videos out there. I first saw it on Tumblr in .gif form, and didn’t know much about it until my friend actually showed me the actual video. When I watched the whole thing I died from laughter and it brought a smile to my face every time his facial expressions changed. The video, after only being online for one week, had over 7 million views. It is yet another prime example of how YouTube and the Internet can make something so incredibly popular so quickly.

It is definitely something that everyone should see and enjoy.

I was amazed when I saw this. A 10 year old CEO of a company? No way.

Then I continued to read. Hannah Altman, CEO of Hannah’s Cool World, was on the front page of a AOL at just ten years old. According to the article “It isn’t easy being a kid CEO”, she says. She puts in about five hours a week, working an hour a day after school each day. She sometimes helps fill orders, but spends most of her time looking up new products that would sell well on her website.

I thought this was amazing. A ten year old taking enough initiative to get work done at such an early age. I have a strong feeling that Hannah will go very far early on in her career if she is already started now. This is the kind of things and events that give me hope.

To read the AOL article, click here.