Barbara Nixon, professor of my PR class at Southeastern University, interviewed Martin Waxman via video conference for her previous classes, and I got to take the chance to watch and listen in on it as well. It was very educational for me as Waxman’s company deals a lot with social media, something I am very in to.

Waxman runs and cofounded Palette Public Relations Inc. Palette runs a lot of social media aspects for their clients, and mentioned how interesting and fun it can be. It was really great hearing from a professional in the field on how social media and all the awesome technological advances nowadays help PR professionals and their jobs. It really helped bring to fruition what the job of a PR professional looks like and how they use everyday things to help in their line of work.

I really enjoyed when he said “The first step is to listen, and see what is being said.” This is so true because without listening and knowing what is out there, you won’t know what to do to keep up. You really need to keep up with the times and everything that is going on, not just in the world but also with technology and what the new generations are using. If you are to run a company and have no idea the benefits of Twitter, Facebook, and other social media networking sites, you could be in a lot of trouble and not do your job as well.

I really enjoyed listening in on this conversation between these two professionals. It definitely gave me a new perspective on the PR world and how technology and social media has an effect on it. I’d really like to look more into this and hear more interviews and podcasts from other professionals in the PR world as it can be very educational and helpful when it comes to determining what it is indeed I want to do in the future.

You can view the interview here.


Guest blog!

Posted: March 24, 2011 in Public Relations, Topics of the Week

Thanks to this class I got the pleasure of meeting Cody Marlow and get to know him. I was scrolling through his blog and came upon this entry which I found very interesting, and I agreed with a lot of it, so I thought it would be a good one to use as my guest blog entry as we share similar thoughts on the matter.

Check it out,

The iPad 2 is Here!… sort of…

Apple released the  new 2nd generation iPad 2 today in a long awaited press conference this morning.  Surprisingly, Steve Jobs, who has been on sick leave for the past two months, still made the announcement and introduced the new gadget.  The new iPad is thinner, lighter, faster, and more capable than the previous one, but some people, myself included think it was too fast.

The first iPad was announced just over a year ago, which sounds like a long time, right?  In this case, it isn’t that long.  When they announced the first iPad, they were introducing a new area of personal devices, touchscreen tablets.  Although there had been devices like the iPad before it, they never caught on and were discontinued.

In my observations, the device took a while to catch on, finally beginning to get widespread adoption and usage a few months ago.  A lot of the people who bought the first generation now own an out of date device that they just got and some are probably still paying off!

I don’t think this was a wise choice on Apple’s part.  I think they could have extended the life of the first generation until this summer and released it with the rest of the devices instead of cutting its life short.  And, on top of that, it isn’t available for another week and a half!

see Cody’s article on his blog here.

Baby Emerson going from incredibly happy and smiles all around to complete terror instantaneously thanks to his mother blowing her nose is one of the newest viral videos out there. I first saw it on Tumblr in .gif form, and didn’t know much about it until my friend actually showed me the actual video. When I watched the whole thing I died from laughter and it brought a smile to my face every time his facial expressions changed. The video, after only being online for one week, had over 7 million views. It is yet another prime example of how YouTube and the Internet can make something so incredibly popular so quickly.

It is definitely something that everyone should see and enjoy.

I was amazed when I saw this. A 10 year old CEO of a company? No way.

Then I continued to read. Hannah Altman, CEO of Hannah’s Cool World, was on the front page of a AOL at just ten years old. According to the article “It isn’t easy being a kid CEO”, she says. She puts in about five hours a week, working an hour a day after school each day. She sometimes helps fill orders, but spends most of her time looking up new products that would sell well on her website.

I thought this was amazing. A ten year old taking enough initiative to get work done at such an early age. I have a strong feeling that Hannah will go very far early on in her career if she is already started now. This is the kind of things and events that give me hope.

To read the AOL article, click here.

While surfing around PR Daily I came across something that caught my eye very quickly on the homepage. “Canada is No. 1 in the world for Internet use.” I thought this was very interesting and I had to check it out. According to a report in Canada’s The Globe and Mail, “Canucks spend more time online than anyone else on Earth, according to new data from Web research firm comScore. And it’s not even by a small margin—the average Canadian spends 43.5 hours a month on the Web, almost twice the worldwide average of 23.1 hours.”

It is difficult figuring out why Canadians use the Internet so much more than the rest of the world, especially when they aren’t one of the most populated regions. That was my first thought on the matter at least. I still think this is very, just, weird, as I know a lot of my friends spend the majority of their time on the Internet, and if they are any example of the rest of America, it can’t be that hard to beat Canada out in this record.

To read the full article, click here.

Twitter Chat

Posted: March 21, 2011 in Public Relations, Topics of the Week

I have been a user of twitter for quite some time now. I have over 5,000 tweets. I tweet about pretty much everything, whether it’s what I’m doing at that exact moment in time, what I’m doing, what emotions I’m going through, etc. I had never heard of a Twitter Chat before this class, and the concept is very interesting. Even though I missed the actual chat, I chose to follow #PRStudCast and catch up on the tweets and listen to the podcast afterwards. It was still very helpful and a new experience to take in. The podcast can be found here.

In the podcast and during the chat they discussed the big topics in the Twitter universe going on these days, spending the majority of their time discussing  Charlie Sheen. As of the podcast, Charlie Sheen was up to over one million followers. Sheen has the record for most followers so quickly after starting on Twitter. They discussed how Charlie Sheen immediately got into everything without getting any advice from PR staff and went right into it on his own. Charlie Sheen has been all over Twitter, he even had his own hashtag for #TigerBlood. People are talking all about this on Twitter and don’t really understand and know what is going on because they only look at Twitter feeds. Harrison goes on to say a lot of people think negatively about him, others who are crying for help for him, there’s the PR people who analyze his every move, and the group of people who are “Team Sheen” and caught up in the phenomenon of everything that is happening.

Harrison says “It’s been determined that PR owns the influence on Twitter”. I completely agree with this because he makes very good points. The highest celebrities are on Twitter, and they are what create most of the drama and hashtags that we see on Twitter. They make up most of the news and they are what people talk about. Twitter influences a lot of conversations and what goes on these days. Every day brings something new with each new tweet from individuals, especially new ones like Sheen.

Preparing for a job interview can be very stressing and worrisome. I know because I have not only been there but I am seeing it in my friends lately as well.

First, you need to make sure you’re resume is complete and organized. Resume’s may not be necessary, but they sure help in a lot of cases. That way the employer can see right in front of them you’re complete history and experience.

Secondly, make sure you know about the company you are going to be interviewed for. If you walk in not knowing anything about them, you may as well not walk in at all. You are looking for a job and chose them, make sure it’s the right one you want. Make sure you know enough about the company so that if they ask you anything about who you are applying to, you can answer them assuredly and quickly. They may throw some very unexpected questions out at you and want to know what your exact response will be. Giving them a blank stare and silence will not help you get the job at all.

Thirdly, be confident in yourself. Be prepared to talk about yourself in a confident manner. You don’t want to seem too selfish, but you want to talk about why you are a better choice than the other interviewees. This article, here, is a lot of help. They give very good instructions on how to prepare yourself and what to do.

Don’t read straight from your resume. Reference it, but hand it to them so that they can see it as you talk about yourself. Ask them questions about themselves, and their company, and how well it could benefit you. Talk about your own personal failures. Interviewers know no one is perfect, and they want to hear about how you dealt with your troubles and got out of those situations. For more on this, check out this article here.

Also, practice. Practice always makes perfect right? Ask your roommate for help, ask your parents, ask your colleagues. They have all been down the same road. They can give you more advice if you get stuck simply with them.

If you need more help, check out this great article from USA Today here.